Orders
4,480
Mcfly Ads
Sample desk
Play a fake store without installing. Same trusted math: sales ÷ spend vs break-even. SAMPLE data only.
Sample data shows the whole desk (Spend, Overview, LTV, Goals). Live data = this shop’s Shopify sales + uploaded spend. Pricing: 7-day trial then $39/store/mo. Want your numbers? ROAS calculator — no account.
Northline
Jul 1–27, 2026
Coverage 92%
Recon ±2.8%
Margin 35% confirmed
SAMPLE
As-of Jul 27
Budget call
Above target on sales after returns ÷ spend.
MTD Total ROAS clears the 4.00× target and break-even.
New customers
2,860
Returning
1,620
AOV
$92
Get spend into Mcfly: pick platforms → download a blank template → Sheets Import → paste on Spend. Free CSV always works; SyncWith / Coupler / Supermetrics optional (you pay them). Sheets guide →
Profit margin
35%
Break-even ≈ 2.86×
Monthly pacing
MTD · target 4.00× · SAMPLE
Days elapsed
27 / 31 days
Avg daily sales
$15,274
Daily sales needed
$9,993
Goals · headroom
Plain cash · not path credit · SAMPLE
Headroom to BE
$45,840
Spend you can still add before break-even 2.86×
Gap to target
Cleared · $18,400
Above 4.00× at this spend · SAMPLE
Customer LTV peek
order LTV · opaque id · not CRM · SAMPLE
30d cohort AOV
$124
90d cohort AOV
$151
30d repeat rate
21%
Shopify orders only — opaque customer keys, no email/PII profiles.
Daily spend by platform
SAMPLE workflow · CSV path · no real upload
Pick platforms → blank template → Sheets Import → paste here. SyncWith / Coupler / Supermetrics optional (you pay them).
4 platforms selected · SAMPLE
Day coverage
92%
25 of 27 MTD days filled · recon ±2.8% · SAMPLE
Goals · SAMPLE
Target Total ROAS + monthly plan · read-only
Target Total ROAS
4.00×
Cash rail · sales ÷ spend · not platform ROAS
MTD vs target
+0.19×
Above 4.00× at this spend
Break-even
2.86×
At 35% profit margin
July monthly plan · preview
| Line | Plan | MTD actual | Pace |
|---|---|---|---|
| Total Sales | $465,000 | $412,400 | On track |
| Ad spend | $116,250 | $98,500 | Inside plan |
| Total ROAS | 4.00× | 4.19× | Cleared |
Read-only SAMPLE. In app you set target Total ROAS and monthly sales goals — still cash math, never path credit.
Headroom to BE
$45,840
Spend you can still add before break-even
Gap to target
Cleared · $18,400
Above target at this spend · SAMPLE
Channel mix
Spend share · Hold / Protect / Cut badges are illustrative
Total Sales ÷ ad spend
Equation for the selected period
Total ROAS
4.19×
$412,400 ÷ $98,500 = 4.19×
Protect
Meta
Carry the week while cash clears target.
Hold
Microsoft · Email
Steady lines — don’t chase platform claims.
Cut / step-test
Google −10%
Learn marginal response. Average ≠ marginal.
Spend explorer · SAMPLE spine (independent of period toggle above)
Select a column to inspect a spend bucket
Select a column · Total ROAS = sales ÷ spend
Export memo · preview
Read-only Monday Close ritual · SAMPLE
- Exceptions
- Save
- Variance
- Decision
Decision
Decision preview: Hold Meta · step-test −10% Google. Save and export this Monday Close memo after exceptions are clear — illustrative only.
Average channel Total ROAS ≠ marginal. No pixels. No path credit.
In app: save + CSV export of the week. This page is preview only.
Forwardable Monday Close memo → · Platform variance sample →
Settings peek · SAMPLE
Local preview only · not saved
Profit margin
35%
Break-even ≈ 2.86×
Target Total ROAS
4.00×
Cash rail for pacing and Budget call · SAMPLE
Transparent ROAS language only — Total Sales ÷ ad spend, profit margin for break-even, target for goals. No pixels. No path credit. Changes stay in this browser tab.
What you’re seeing
Three truths.
No path credit.
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Transparent ROAS
Total Sales ÷ ad spend for the same window — with profit margin, goals, and allocate-to-grow. Order totals are secondary for Ads Manager comparison only.
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Daily spend by platform
Pick platforms → blank template → Sheets Import → paste on Spend. SyncWith / Coupler / Supermetrics optional — you pay them; we don’t claim “Works with.”
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No pixels
This desk never ships path credit, view-through, or “true ROAS.” SAMPLE numbers only — try the craft, then bring your store.