Mcfly Ads

FAQ — desk & custom

See ad spend next to sales, day by day. Shopify Total ROAS answers first; fixed-fee Custom Data Solutions next. Total ROAS = Shopify Total Sales ÷ ad spend. Break-even ≈ 1/margin. No pixels. No path credit.

Shopify desk

Product questions.

  1. What is Total ROAS?

    Total ROAS = Shopify Total Sales ÷ total logged ad spend for the same period. Average portfolio efficiency — not marginal channel return, not causal “true ROAS.” Period filters: MTD · LM · QTD · YTD · L12M. Glossary: Total ROAS glossary. Run it: ROAS calculator.

  2. What is break-even Total ROAS?

    Break-even ≈ 1 ÷ contribution margin — the floor where ads stop losing money on average. Stay above it, then make one allocation call. Tool: break-even calculator. Full desk: Product.

  3. What’s in the Shopify desk?

    Total ROAS · break-even · Spend CSV · Spend Allocation (pie + rolling 7/14/28) · Goals (MTD/QTD/YTD + monthly board) · LTV / Acquisition · Email Overview (mailto with period cards). Last-refreshed is always clear. Try: Sample desk.

  4. What does Mcfly cost?

    One plan: 7-day full-access trial, then $39/store/mo for the whole desk (Spend, Overview, LTV, Goals). Uninstall stops the charge. Desk modes are Sample data | Live data only. See Pricing.

  5. How does spend get in?

    Type one day on Spend (amount + date + channel, or a named extra like billboards) or paste/upload a CSV. Every named platform is on the default plan. No ad OAuth required day one. Optional: fill our template with SyncWith-class tools (you pay them). Guide: spend ingest.

  6. What does Mcfly Analytics show me?

    Your ad spend next to Shopify sales, day by day — Total ROAS vs break-even, plus LTV and Goals on the same dates. Spend from every platform you buy, including billboards. Flat 7-day full-access trial then $39/store/mo, not a GMV tax. Ritual: Monday Close.

  7. How do I install?

    Until listing is live: Partner review + /demo + /pricing. Steps on Support. There is no “type your .myshopify.com” form on this site (including mcflyads.com).

Custom Data Solutions

Engagement questions.

  1. What are Custom Data Solutions fee bands?

    Fixed-fee bands: Spend & Sales Audit $5–8K, Lead-gen desk $8–15K, Advanced MDS $15–25K. Not hourly bait. Not always-on MMM SaaS. Hub: Custom analytics.

  2. What does a Custom Data Solutions engagement include?

    A scoped SOW, a weekly decision desk, and written metric contracts so operators close spend against outcomes — not an identity graph. Specimen: engagement letter. Inquire from Custom analytics.

  3. Do you do MMM, pixels, or multi-touch attribution?

    No. Neither the Shopify desk nor Custom Data Solutions ships tracking pixels, MTA, path/view-through credit, or “true ROAS.” We measure sales ÷ spend (or outcomes ÷ spend on custom desks).

Next

Try the desk.
Or scope a custom build.

Shopify path: Try the demo. Non-Shopify / scoped MDS: Custom Data Solutions.

Try the demo Sample desk → Desk tabs → Product → Pricing → Custom analytics →