RFM-lite · At risk
278
Champions 780 · Rising 669 · Quiet 1,186
Recency / frequency / monetary bands from this shop's orders. Shopify Analytics Customers is a list.
SAMPLE Snowdevil · same desk as the Shopify app · not a live client
InstallSample dataSnowdevil example sales so you can click around. Not this shop’s Shopify sales.Live is parked until launch
Customer depth below reads SAMPLE Snowdevil order history — not this shop’s Shopify orders.
Shopify Analytics Customers is a customer list. Deeper: RFM-lite, whale watch, repurchase clock, and win-back — plus returning dollars the list does not put next to names. From this shop’s orders. Stats Overview skips. Up to 24 months of order detail · multi-year sales day totals when reports are on. Spend optional.
Look here first
RFM-lite, whales, repurchase clock
Typical repurchase day 39. 8 whales to reach. At risk: 278. Shopify Analytics Customers is a customer list.
Snowdevil example buyers — not this shop. Live is parked until launch.
RFM-lite · At risk
278
Champions 780 · Rising 669 · Quiet 1,186
Recency / frequency / monetary bands from this shop's orders. Shopify Analytics Customers is a list.
5% returning · $408,873 over last ~90 days
Wk 9/14 · returning
$1,826
6% returning · first-time $26,421
Month to date · dollars, not headcount · Sample data
$53,757
69% of sales
Then
What to do
When they come back · repurchase clock · fall-off & win-back · last ~90 days
Days-to-2nd past ~90 days needs more order history than Shopify shares on this install — withheld, not zero.
Win-back play
Reach the 202 one-order buyers already past day 54 — just beyond the typical repurchase, before the slow tail.
Suggesting a specific 2nd-order product needs order line items (SKUs / titles), which read_orders Level-1 facts don't include — so Mcfly won't guess one. Timing above is from real order history.
High on-file $ · last order past 30d · 8 to reach
Identified buyers only — Shopify keys stay off this desk. Order-history timing, not email.