Days to a second order
148d
fast 59d · slow 313d
Typical wait is 148 days. Reach the 1,593 one-order buyers already past day 163. Shopify Analytics customers is a returning-customer rate.
SAMPLE Snowdevil · same desk as the Shopify app · not a live client
InstallSample dataSnowdevil example sales so you can click around. Not this shop’s Shopify sales.Live is parked until launch
Who came back below uses SAMPLE Snowdevil order history — not this shop’s Shopify orders.
Shopify Analytics Overview shows a returning-customer rate. This page shows first-time dollars, days to a second order, and who came back within 30 days.
Look here first
Days to a second order
Typical wait is 148 days. Reach the 1,593 one-order buyers already past day 163. Shopify Analytics customers is a returning-customer rate.
Snowdevil example order history — not this shop. Live is parked until launch.
Days to a second order
148d
fast 59d · slow 313d
Typical wait is 148 days. Reach the 1,593 one-order buyers already past day 163. Shopify Analytics customers is a returning-customer rate.
Then
Who came back
2% of first-time buyers came back within 30 days. The typical second order runs +1% (larger than the first).
Sep '26
$48,816
0% extra orders in 90 days
First-time buyers · who came back · Sample data
2%
came back within 30 days
Sales from first-time buyers
$24,083
31% of sales — dollars, not headcount